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Nothing Bundt Cakes brings nostalgia to the bakery | Business

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Nothing Bundt Cakes brings nostalgia to the bakery
Nothing Bundt Cakes brings nostalgia to the bakery

It was a regular get together with friends and a conversation about dessert that lead to the creation of Nothing Bundt Cakes 16 years ago. Now a national franchise, the company is getting back to it's roots with a Spokane location.


Debbie Shwetz, a Spokane native, Lewis & Clark graduate and Lilac Princess, was having dinner with her friend Dena Tripp in her Las Vegas home when they started discussing how they could pair Dena's bundt cake with Debbie's frosting recipe.


“It was a fluke,” said Debbie, who's maiden name is Weldon. “We couldn't let go of the idea.”


For a year they worked on their recipes out of their kitchens and met at Starbucks to develop their business plan. After a mortgage company asked them if they could make them 400 cakes a year the bundt cake queens decided they needed a store front and Nothing Bundt Cakes was born.


“Our goal was a home made tasting cake,” said Debbie. The company makes the cakes in small batches of about 30 using all natural ingredients. Debbie never wants to sacrifice quality and the hand made, personal touch. You won't find anything automated in the Nothing Bundt Cakes bakery.


Nothing Bundt Cakes started franchising in 2006 and currently has 70 stores with another 40 set to open. Sam Canty and his mom Jolyn Canty were ready to get in on the bundt cake game the first time they tasted the cakes topped with their signature cream cheese frosting.


“We sort of stumbled on it,” said Sam. The Canty family was heading to a dinner about a year ago and Jolyn didn't have time to bake the dessert she had promised to bring. So they stopped in at Nothing Bundt Cakes for a Pumpkin Spice cake. “I got a bundlet to go.”


A lemon bundlet to be exact, and it only took one bite of the smaller version of the cakes for Sam to start searching Google about how to open a franchise. Sam and Jolyn had been talking about going into business together and finally found their perfect fit.


The Cantys have relocated to Spokane from Albany, CA, but they are no stranger to the Northwest. The family lived in Hayden, ID before moving to California about around 13 years ago. When they were discussing possible franchise locations with Debbie they were more than happy to take a spot in the founder's hometown.


“I think we're the luckiest of all the franchises,” said Jolyn. It takes a lot of work to become approved for a franchise. Debbie and Dena want people who embrace their values of customer service and community involvement.


“They need to fit our culture,” said Debbie, who was a little skeptical when 25-year-old Sam applied for a franchise. Sam and Jolyn applied in October 2012 and were approved in January after many interviews, applications and phone calls. With the grand opening just a couple of weeks away, the mother-son team is excited for the future of their new business.


“When people try our product they really like it,” said Sam, adding that bundt cakes is something that customers really connect with and they often become a part of family tradition. “They're making memories around it.”


As for Debbie, on a daily basis she said she doesn't normally think about the grand company she created in her kitchen. That was until she stood under the Nothing Bundt Cake sign in her hometown of Spokane. Debbie said this store will always have a special place in her heart.


Nothing Bundt Cakes will officially open on October 11th at 9am. The store is located on 29th Ave and Southeast Blvd. next to Starbucks. They will have a grand opening celebration the weekend of October 25th and 26th. If you've never tried the nostalgic cakes from Nothing Bundt Cakes make sure to stop by and welcome them to Spokane. Keep an eye out for October's featured flavor Pumpkin Spice.



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